Wayne MacNeil is certified in two Organizational Change Management methodologies, PROSCI (ADKAR) and Bill Bridges “Leading Organization Transition”. Wayne has also been trained in and used the ODR methodology from Daryl Conner. He has been practicing high profile large Organizational Change Management for 19 years with companies including Bose, Intercontinental Hotels Group, Merck Pharmaceutical and Whirlpool Corporation.
Organizational Change Management is managing the “people side of change”. It is typically most associated with transformational change such as from major systems implementations, M & A, process reengineering, restructuring, etc. It includes the nuts and bolts of managing the often complex transition of moving from the current state to the future state.
MacNeil Consulting prefers using the PROSCI ADKAR methodology for Change Management as a starting point and then adding elements from other Change Management methodologies such as Bill Bridges as needed. PROSCI is a fairly comprehensive approach that is also diagnostic for managing transition and is easier for organizations to learn and understand than most other methods. It focuses on Awareness, Desire, Knowledge, Ability and Reinforcement as the key factors for successful change. Managing Change via PROSCI is done through 5 channels – Communications, Coaching, Training, Sponsor Roadmap (what leaders need to do) and Resistance Management. It includes 3 phases: preparing for change, managing the change and reinforcing the change.
Organizational Change Management and Project Management form an integrated whole for Transformational Change efforts. The nature of the two is so different and each is usually so demanding that it is best practice that they are managed separately and in parallel.
Managing Change well is not only necessary to prevent project failure (not realizing expected benefits) but it is directly related to total costs born by the organization, how quickly benefits are realized and the measure of total financial benefits received. Successful change management often has a large ROI.
Lack of professional change management is a primary reason for project failure.
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